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Virality Manager / Media Lead

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By illuminem

· 4 min read


💚 Discover our Values, why work at illuminem?, all open positions, or apply directly through our 60-second survey

Summary

You will hold the keys to one of the most respected and acclaimed sources of information in sustainability — the defining industry of the future. You’ll co-lead a dynamic media team, engineer virality with contact creation & strategies on social media, as well as data-backed stories. You will work with our media team to manage the world’s largest network of sustainability experts, newsletter curation, media sales, strategic partnerships and run daily operations of a 24/7 platform that shapes how sustainability is communicated worldwide.  If you have a sharp eye for what goes viral, a passion for sustainability, and the drive to lead with speed, creativity, and precision — this is your chance to become “a global success story for Good”.

What will you do?

Co-Lead our Media Team: shaping content and campaigns that define the voice of sustainability
Drive growth management: take charge of driving and assessing our growth metrics, ensuring we meet ambitious targets 
Support media operations for a 24/7 platform: work closely with our media team to publish & manage the community of 1,500+ illuminem Voices (the world’s largest network of sustainability experts), curate our daily selection of news and weekly newsletters, and ensure seamless content flow, platform responsiveness, and media activity around the clock
Design and execute illuminem’s social media strategy: pioneer our Instagram, LinkedIn, X, and more — from setting the strategy to creating high-impact, viral content that drives engagement and visibility
Produce visual and multimedia content: own visual creation, including video, audio, and image editing, to support social media, events, and platform growth
Execute media sales: support and lead commercial opportunities related to our media assets and content sponsorships
Produce  viral data stories: use insights from our Data Hub™ to craft compelling, shareable narratives that influence sustainability leaders and spark industry-wide engagement
Re-design and run our flagship newsletter: lead the visual, editorial, and strategic evolution of our weekly newsletter, one of the most read in sustainability
Build relationships with clients and partners: act as a media ambassador, developing and nurturing key relationships to unlock strategic opportunities (truly with global top thought leaders, ministers, and key press outlets like the Financial Times)
Develop strategic initiatives: build & structure initiatives while managing people and actions that help the start-up achieve an always better success

What are we looking for?

Deep understanding of virality – strong grasp of what makes content spread, with the ability to craft strategies and formats that drive high engagement across platforms
Reliability & responsiveness – immediately take ownership of key responsibilities from Day 1, demonstrating dependability in essential roles. Be available for urgent responses and breaking news, supporting high-priority needs with speed and flexibility during moments of media momentum
Flexibility  – lead actions across various fronts, from daily and recurrent operations to long-term strategic projects
Professional experience possess 4+ years in business, media, or marketing experience, with preferably a focus on sustainability
Creative design & storytelling – ability to design compelling visuals and write sharp, concise copy and data narratives that consistently generates viral traction
Sustainability knowledge – demonstrate your understanding and passion for sustainability in your professional approach
Analytical acumen and performance tracking – utilize exceptional analytical skills and a history of using data-driven insights for informed decision-making
Excellent verbal & written english skills – clearly and concisely communicate, distilling insights from documents and discussions with proficiency
Adapt and learn fast – thrive in a high-growth environment, quickly grasping new tools, platforms, and industry trends
Multitask and prioritize effectively – juggle multiple responsibilities with precision, aligning daily operations with long-term goals

Where? Paris, London, or Italy

How to apply?
60-second survey: Fill out our survey (a follow-up will be sent a few hours after you submit your name)
Or 
LinkedIn: Follow our LinkedIn page and apply directly for our open positions,
Email:
Let us know why you’re passionate about joining illuminem (for all other positions).

To explore all our current openings, we invite you to visit illuminem’s talent opportunities

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About the author

illuminem's editorial team, delivering the most effective, updated, and comprehensive access to sustainability information. Follow us on Linkedin, Instagram, Youtube & Twitter. Track and compare the sustainability performance of thousands of companies on illuminem’s Data Hub™.

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